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Advanced Sales Training Course

In this course you will gain general knowledge about WILA, the press brake tool market, our areas of application and our product groups. You will gain in-depth knowledge about bending methods and the added value of WILA products and special applications. You will learn how to help end users select the right tooling system and tools for their bending applications.


Target audience: (Technical) Sales staff (manufacturer, distributor)
Prerequisites: Basic marketing/sales competences
Participants: 1-6 people
Duration: 12 hours


  • About WILA
  • Bending methods
  • The press brake
  • Press brake challenges
  • Universal Press Brake Concept
  • WILA product groups
  • Tooling
  • Special applications
  • Tool selection
  • Tool Advisor
  • Webshop


You may want to combine the basic sales training with our retrofitting training or a tailor-made sales training that fits your needs.

Type of Training

You are invited to attend the course in our Training Center in Lochem, The Netherlands. The program includes a tour of the WILA production facility.


The Advanced Sales Training is an essential and mandatory training for our Authorized Service Partners. After successfully completing this course, a WILA Training Certificate is awarded.

Interested in the Advanced Sales Training Course?

Please fill in the form and we will contact you for more information. Feel free to specify a date of preference, without any obligation.

Find a dealer close to you

WILA dealers have the knowledge and expertise to support your press brake tooling needs. There is always a WILA dealer near you.

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