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Basic Sales Training Course

In this course you will gain general knowledge about WILA, the press brake tool market, our areas of application and product groups and the tool selection and (after)sales process. You will learn how to promote the added value of WILA solutions over other solutions in the market.


Target audience: Marketing/Sales (manufacturer, distributor)
Prerequisites: Basic marketing/sales competences
Participants: 1-6 people
Duration: 4 hours


  • About WILA
  • Press brake tooling market
  • Press brake challenges
  • Universal Press Brake concept
  • WILA Tooling system
  • Basic tool selection and (after) sales process
  • Webshop
  • Service process


You may want to combine the basic sales training with our retrofitting training or a tailor-made sales training that fits your needs.

Type of Training

You are invited to attend the course in our Training Center in Lochem, The Netherlands. The program includes a tour of the WILA production facility. Optionally, the course can also be taken online.


After successfully completing this course, a WILA Training Certificate is awarded.

Interested in the Basic Sales Training Course?

Please fill in the form and we will contact you for more information. Feel free to specify a date of preference, without any obligation.

Find a dealer close to you

WILA dealers have the knowledge and expertise to support your press brake tooling needs. There is always a WILA dealer near you.

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